Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made it Big
Author: Sam Hill, Glenn Rifkin
Publication date : 1999
A business book that examines the radical marketing methods behind ten business ventures. The businesses described include the Grateful Dead, Harley-Davidson, the NBA, Snap-on Tools, Harvard Business School, Virgin Atlantic Airways, Iams pet food, EMC and Boston Beer Company. The book provides detailed profiles and careful analyses of the marketing of these business.
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