Rhino was founded by Richard Foos and Harold Bronson in the late 1970's primarily as an outlet for repackaged and remastered reissues. The company has continued to release reissues together with new releases, and movie and TV related releases. The company has also acquired the catalogues of other companies over the years including Sugar Hill and Roulette. Rhino is now part of the Warner Music Group.

The Grateful Dead box set Golden Road, a collection of their Warner Brothers albums, was released on Rhino.